May, 2018 update – murals DISCOVERED -All images Copyright protected-
November, 2020 update – only known photograph of a Grell Purple Cow mural on the wall (see text below)
In 1953 Doris Day sang a song about A Purple Cow
Beginning some time in the late 1930’s, the Albert Pick Hotel chain began introducing Purple Cow sandwich and coffee shops to their patrons usually on street level near the hotel lobby entrance. Shortly thereafter, Mr. Pick approached Grell – who had already been commissioned by Pick to paint countless public room murals throughout the large hotel chain – with a proposal to paint murals for his restaurants and shops based on Gelett Burgess’s May 1895 Purple Cow poem published in his magazine called The Lark. Grell was reluctant at first professing “[n]ever having made a cartoon in my life before, I hesitated, and told him that I did not think I could do it for that reason. After some persuasion, however, I decided to try my hand at this type of painting-and the result is the numerous Purple Cow paintings that have left my studio since then (Pick Topicks, AND NOW WE WANT YOU TO MEET Mr. Louis Grell ARTIST-CREATOR OF OUR PUBLIC ROOM AND PURPLE COW MURALS, May 1948, vol. 6 No. 5, pp. 6-7).” Grell’s comment that he had never “made” a cartoon before struck researchers at the foundation as odd, but upon further examination, his comment rings true since his few cartoons for Straight Grain were sketches and we believe Grell to be referring to murals and paintings.
By 1956, at least ten of the Albert Pick Hotels had at least one coffee or sandwich shop boasting Purple Cow murals; two hotels had both Purple Cow sandwich and coffee shops representing an estimated total production of sixty individual Purple Cow murals (four to seven murals each).
Here is a list of the Albert Pick Hotels with Purple Cow shops: Ambassador, Chicago, IL; Beldon, Canton, OH; Carter, Chittenden, Columbus, OH; Durant, Flint, MI; Ft. Meigs, Toledo, OH; Fountain Square, Cincinnati, OH; Jermyn, Scranton, PA; Kansan, Topeka, KS; Mark Twain, St. Louis, MO; Miami, Dayton, OH; Ohio, Youngstown, OH; Raleigh, Waco, TX; Roosevelt, Pittsburg, OH.
Other Albert Pick Hotels: Antlers, Indianapolis, IN, Bankhead, Birmingham, AL; Belmont Plaza, NY: Carter, Cleveland, OH; Congress, Chicago, IL; Ft. Hayes, Columbus, OH; Ft. Shelby, Detroit, MI; Georgian, Evanston, IL; Great Northern, Chicago, IL; Heidelberg, Baton Rouge, LA; Jefferson, St. Louis, MO; King, Baton Rouge, LA; Lee House, Washington, DC; Melbourne, St. Louis, MO; Missouri, Jefferson City, MO; New Southern, Jackson, TN; Nicollet, Minneapolis, MN; Oliver, South Bend, IN; Owensboro, Owensboro, KY; Terre Haute, Terre Haute, IN; Tuller, Detroit, MI; Ventura, Ashland, KY; Weston, Chicago, IL and several motels.
Grell certainly was commissioned to create murals for many of the above locations during the 1940’s and 1950’s throughout his productive career. In some locations Grell painted murals for the lobby, a lounge or meeting room and the Purple Cow shops all under one roof. Exactly how many may never be known.
In 1940, the Dayton Daily News reported that a John Grell with the Chicago Art Institute hand painted murals for the Pick-Miami hotel’s Purple Cow sandwich shop which was “[t]he sixth restaurant of its kind in Ohio (June 4, p. 4).” We are uncertain how many of the other five Purple Cow shops in Ohio had murals hanging on the walls by 1940 besides the Pick-Miami in Dayton. The fact that the newspaper had his first name incorrect is not surprising, since likely none of the murals were signed and there is no mention of many of his commissions because he was private about these things. The only reason he agreed to conduct the one phone interview for the Topicks magazine in 1948 was to fulfill a promise he made to his sister Helen.
The four Purple Cow watercolor studies from c1940 shown above were utilized in many of the shops and this advertisement thanking ‘Daytonians’ for supporting the Pick-Miami Hotel’s new Purple Cow restaurant. All the mural commissions solicited local patrons to submit their poems as part of a contest held with as many as 4,000 entrants competing to have their ‘jingle’ selected and painted onto Grell’s mural. Menus were designed and specialty drinks created for the one-of-a-kind popular restaurants.
November, 2020 UPDATE – A surprising email in November 2020 from Paul Langland, son of American poet Joseph Langland (1914-2007), lead to a rare, in fact, only known period photograph of a Grell Purple Cow mural on the wall in an active Purple Cow restaurant. Paul also mentioned his father’s archives are held at Luther College (IA) and at the University of Massachusetts (Amherst) which further lead to a letter by Langland describing how his poem was selected to be painted underneath one of the cows. According to Langland, he first encountered the mural in 1941 during lunch, submitted his wining entry and later returned for this photo in 1946 after the war. Langland was paid $25 for the use of his original poem which reads:
“I THOUGHT A COW COULD NEVER TEND
A FURNACE – FACT, I KNEWED IT:
BUT WILL EARTH’S WONDERS NEVER END
SHE COULDN’T, BUT SHE ‘DOOD’ IT” poem by Joseph Langland 1941
TEND A FURNACE mural image courtesy of the Joseph Langland Papers, RG15 Manuscripts, Luther College Archives, Decorah, Iowa
Original letter by Langland & note courtesy of Joseph Langland Papers (FS 181). Special Collections and University Archives, University of Massachusetts Amherst Libraries.
Typically oil on canvas covering large portions of all four to seven walls. TEND A FURNACE 1940
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